For the 4th year in a row, Sadia, one
of the biggest foods brands in Brazil,
is a main sponsor of the NBA season broadcast in the country.

To launch the sponsorship campaign,
we created pop impactful visuals, featuring our hero products and graphic assets such as the traditional brand’s mascot LekTrek (who faced Burnie, Miami Heat mascot in an 1 on 1 point contest).

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